I agree that they could do better with how they portray the Escalade, the angle on how they took the video just makes it look smaller compared to the actual size of this beast. They have set the standard so high that their competitors need to double their efforts just to be able to catch up with the Escalade. This vehicle outperforms other competitors by a mile, I wouldn't be surprised if people choose this over other SUVs in the market such as their rival the Mercedes-Benz G 580.